of DOMENICO Fabbricini
It was concluded Tuesday, June 5, 2007 Workshop on Milan , the traditional annual meeting that the Rossoneri held with journalists and sponsors to illustrate the results of sports and economic achievements in the season just ended, and that once time it was hosted June 3 to 5 at the Tanka Village Villasimius (Ca). Appointment by the triumphant tones of this year, with Milan that looks fresh from winning the Champions League (with the cup and physically present) and with the head of the European Super Cup at the end of August and the World Club at the end of December. "Now our primary objective is also to become world champions at the club - said at the opening of the conference Adriano Galliani, deputy chairman and managing director AC Milan -. The Milan is a great brand of international appeal, which can excite and attract the attention of millions of people from Europe United States, Latin America and Asia. Special thanks to our sponsors, that at a time as difficult as that experienced last summer, even when they wanted to send to B, there were close partnership and confirmed their solidarity by sending signals to and great friendship. And their loyalty has been rewarded by the high visibility of their brands which, together with ours, have enjoyed throughout the world. Only the final of the Champions League was seen in 190 countries, while in the course of the year we recorded a television audience of around 9 billion viewers. In addition, on July 30 at the San Siro will be "United for the shirt" initiative organized in collaboration with Sky , adidas and Bwin that will allow fans to be in the next leitmotif of AC Milan at San Siro will be taking a photo on the steps of orange field with players and fans together (the cost of the ticket will be donated to the Foundation and symbolic Milan, ed), the image will be the visual of the 2007/08 season. " Important numbers, therefore, emphasize that the best choice of those who have decided to associate their name with that of the Rossoneri, and are stressed by the Director of Sales uteriormente Mauro Coffee : "This season we have provided our sponsors, partners and suppliers visibility almost 1000 hours of television static, representing an economic value of approximately EUR 125 million. For the new year will confirm the decision to have 50 sponsors, including 18 institutional and 32 official suppliers. Soon we will also notify the new gold sponsor, whose name is still secret for now. Then we have already renewed his contract until 2010, with Tim and Publitalia . One of the novelties of the 2007/08 season will be led flash sponsor: the logo or pay off the investors will be displayed on the scoreboards on the sidelines for the duration of 1 second, more than 300 times in every game. The tests we have calculated that this system increases brand visibility on television by 70%. " Laura Masi, AC Milan chief marketing officer, added: "According to the surveys Vidierre in Italy in the 2006/07 season we had 1204 hours of television coverage, an increase of visibility of 20.30% over 2005 / 07. Worldwide coverage was 1804 hours, +199.43% from the previous season. An exciting survey also come Krc Research: The study, commissioned by MasterCard , shows that for the top clubs is crucial, in terms of communication, the so-called fair value , or the implied value of the brand that benefits from direttamente delle vittorie sportive. La vittoria di Atene permetterà quindi al Milan di scalare la vetta della classifica dei World’s Top Ten Clubs sportivi stilata dalla rivista economica Forbes . Quello che ci differenzia è la volontà di stabilire un dialogo diretto con i tifosi: festeggiamo i 39 anni del magazine Forza Milan , Milan Channel conta ormai 55 mila abbonati e il sito acmilan.com , nato nel 1996, è ad oggi il punto di ritrovo per tutti i tifosi che vogliono inviarci le loro foto, dialogare con altri utenti, interagire col Milan e sapere tutto della loro squadra del cuore. In questi giorni, infine, partirà la nuova campagna abbonamenti dal pay off “Al settimo cielo” (in riferimento alla settiman Champions League vinta, ndr): i prezzi saranno invariati rispetto allo scorso anno e ci saranno 1000 tessere omaggio a disposizione degli Under 14” . Infine sono stati resi noti gli straordinari numeri del sito www.acmilan.com, che nei soli giorni del 23 e 24 maggio, in concomitanza con la finale di Atene, ha registrato rispettivamente 3.890.000 e 8.218.000 di pagine viste e 5700 nuovi iscritti, e i risultati raggiunti dall’associazione benefica Fondazione Milan , che dalla sua fondazione nel 2003 ha già raccolto più di 2 milioni di euro e realizzato 36 progetti.
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